Updates - Havaianas

September 19, 2007

Bossafied!

Click on image to view a larger version

In Brazil, to do something with Bossa is to do it with particular charm and natural flair. The term eventually evolved to refer to a growing musical style favored by the artistic beach culture of Rio de Janeiro - Bossa Nova.

In celebration of Bossa Nova and the laid-back beach culture of Brazil, Warner Music Philippines, the pioneering record label behind pop-Bossa, teams up with renowned Brazilian flip-flops brand Havaianas, to create a one-of-a-kind campaign for the city’s growing number of Bossa fans – Bossafied!

Bossafied! gathers a collection of albums that feature timeless hits from your favorite artists rendered in that unique Bossa flair. Collectors of Bossafied! albums get a chance to bring home a special Havaianas key chain or a limited edition Havaianas tote bag if they are lucky enough to spot the Havaianas flip-flop sticker inside the albums they bought.

Among the albums included in the Bossafied! collection are the highly successful Rio series --- “Bossa N’ Stones” and “Bossa N’ Marley” which features the electro-bossa songbook of the legendary Bob Marley and the Rolling Stones.

Classics from all-time favorites Bread and Chicago are also “bossafied” in albums “Bossa N’ Bread” and “Bossa N’ Chicago” while hit-makers D’Sound and Everything But the Girl each take a bossa spin in “Bossa N’ Girl” and “Bossa N’ D Sound”.

Bossa-meets-New Wave in two back-to-back albums (Nouvelle Vague and Bande A Part) of chic French group Nouvelle Vague, featuring their sexy bossa versions of 80s punk/new wave hits, among them the favorite 80s classic “I Melt With You” which was used in the infamous “Brangelina” movie Mr. & Mrs. Smith.

Sitti, the country’s reigning Queen of Bossa, is also very much part of the collection with her best-selling albums Café Bossa, Sitti Live and the new album My Bossa Nova featuring the latest single “My Ever Changing Moods”.

Enjoy the music of Brazil and take a little part of it with you when you buy any Bossafied! album from the participating outlets - Music One Greenbelt, Music One Glorietta, Music One Alabang Town Center, O Rockwell, Fully Booked Greenhills and Fully Booked Bonifacio High Street and get a chance to bring home a special gift from Havaianas. Promo runs from September 8 to November 30, 2007.

See posters and counter standees in All Flip-Flops and Moana stores for more details.

Note: Limited edition Havaianas tote bag is not for sale.


	Updates

	September 19, 2007 Bossafied! Click on image to view a larger version In Brazil, to do something with Bossa is to do it with particular charm and natural flair. The term eventually evolved to refer to a growing musical style favored by the artistic beach culture of Rio de Janeiro - Bossa Nova. In celebration of Bossa Nova and the laid-back beach culture of Brazil, Warner Music Philippines, the pioneering record label behind pop-Bossa, teams up with renowned Brazilian flip-flops brand Havaianas, to create a one-of-a-kind campaign for the city’s growing number of Bossa fans – Bossafied! Bossafied! gathers a collection of albums that feature timeless hits from your favorite artists rendered in that unique Bossa flair. Collectors of Bossafied! albums get a chance to bring home a special Havaianas key chain or a limited edition Havaianas tote bag if they are lucky enough to spot the Havaianas flip-flop sticker inside the albums they bought. Among the albums included in the Bossafied! collection are the highly successful Rio series --- “Bossa N’ Stones” and “Bossa N’ Marley” which features the electro-bossa songbook of the legendary Bob Marley and the Rolling Stones. Classics from all-time favorites Bread and Chicago are also “bossafied” in albums “Bossa N’ Bread” and “Bossa N’ Chicago” while hit-makers D’Sound and Everything But the Girl each take a bossa spin in “Bossa N’ Girl” and “Bossa N’ D Sound”. Bossa-meets-New Wave in two back-to-back albums (Nouvelle Vague and Bande A Part) of chic French group Nouvelle Vague, featuring their sexy bossa versions of 80s punk/new wave hits, among them the favorite 80s classic “I Melt With You” which was used in the infamous “Brangelina” movie Mr. & Mrs. Smith. Sitti, the country’s reigning Queen of Bossa, is also very much part of the collection with her best-selling albums Café Bossa, Sitti Live and the new album My Bossa Nova featuring the latest single “My Ever Changing Moods”. Enjoy the music of Brazil and take a little part of it with you when you buy any Bossafied! album from the participating outlets - Music One Greenbelt, Music One Glorietta, Music One Alabang Town Center, O Rockwell, Fully Booked Greenhills and Fully Booked Bonifacio High Street and get a chance to bring home a special gift from Havaianas. Promo runs from September 8 to November 30, 2007. See posters and counter standees in All Flip-Flops and Moana stores for more details. Note: Limited edition Havaianas tote bag is not for sale.