Updates
Top 5 Reasons that Make Havaianas the Perfect Footwear for Lifestyle Walking (January 13, 2007)
Havaianas, the world’s favorite brand of flip-flops, has long been known as the perfect footwear for the beach, strolling around the mall or attending a casual get-together. Now, it’s adding another reason why every true-blue fashionista should have one in his or her closet: it’s the perfect footwear for lifestyle walking.
Lifestyle walking is a loose and informal form of physical activity that lists getting fit as a side benefit. Unlike structured exercises like running and jogging, it has a relaxed and more laid-back pacing.
So why are Havaianas, hailed by Time Magazine as a fashion must-have, the perfect footwear for lifestyle walking? Here are the top 5 reasons:
1.) In lifestyle walking, the main consideration one should have when choosing footwear is how comfortable they are. What you wear should encourage you to walk, not make you want to hail a cab because your feet are killing you. Made purely from rubber whose formula is one of Brazil’s most tightly-guarded secrets, Havaianas’ marshmallow-like consistency provides comfort that, as Ms. Anne Gonzalez of Havaianas Philippines pointed out, “is unmatched in the world”. Its soft soles effectively lessen the impact on the heels thereby assuring you that lifestyle walking will be a pain-free exercise.
2.) Unlike walking or training shoes, Havaianas are not enclosed. Not only does this allow better foot movement, the lack of enclosing also means that there is less friction to cause painful blisters.
3.) Another factor one should be concerned about when choosing the right footwear for lifestyle walking is durability. Having your footwear “give up” even before you do is certainly not very heartening. Havaianas, with its ability to last for years without losing its shape, is according to Ms. Gonzalez, “considered to be the most durable rubber flip-flops in the world”. She further points out that a pair of Havaianas once survived a 2,000 kilometer walk, so it is sure to keep your feet comfortable during your lifestyle walks for a very long time.
4.) Havaianas are ultra-light, making walking an easier and less-strenuous activity.
5.) Leading an active lifestyle doesn’t always mean wearing sweat pants and ugly rubber shoes all the time. With Havaianas, you can keep your calves fit and toned while still being ultra-fashionable.
You’ve worn your Havaianas to the beach, the club and even the church. Now it’s time to take them out for a lifestyle walk.
Just a friendly reminder: though you shouldn’t consider wearing any other footwear when lifestyle walking, Havaianas are really not ideal for more strenuous physical activities so don’t throw out those rubber shoes just yet.
Havaianas is available in discerning retail outlets All Flip-Flops, Chocolate Clothing Company, Aura Athletica, Rustan’s, Gas, Celio and Stoked. For provincial stores, visit www.havaianasphilippines.com.
